Herman Miller Advo Chair

In 2009, Herman Miller began imagining a new family of chairs based on this idea: design a chair that offers Herman Miller quality and a mainstream aesthetic with an average cost of about £300 and will be available in the UK mid to late 2011.


Advo chairs will exceed your expectations of mid-/lower-priced seating. Quality and performance set Advo apart from other chairs in this price category, as do the extensive range of style, finish, and adjustment options. Affordable Herman Miller quality inside and out and a quietly elegant aesthetic will make you sit up and take notice.

Advo is Herman Miller Quality

In advocating for thoughtful design, freedom of expression, and your bottom line, Advo is a nicely equipped, well-designed chair at an affordable price. Herman Miller have more experience designing chairs than anyone else in the world, and have used that knowledge to create a new benchmark for affordable seating. Including the Herman Miller qualities you would expect-precision engineering, performance features and refined aesthetics.

Advo Family of Chairs

Advo chairs share a common aesthetic with the choice of two task chair styles and side chairs with four-leg or cantilevered bases extend the family's presence. Design choices, such as mesh and fabric materials and plastic and metal finishes, further diversify the family's look.

It's All in the Details 

The difference between a Herman Miller chair and every other chair is in the details. And Advo is no exception. On many chairs in this price group, the tilt mechanism is large, heavy, and visibly obvious. Advo's tilt mechanism is designed and assembled to be unobtrusive, with a streamlined design. And of course, it has the smooth performance you expect from a Herman Miller chair.

A Scalable Approach 

Advo chairs' scalable approach helps you meet your price target and still purchase a high-quality chair. Choose the aesthetics, performance features, and price point you need. Among the many choices you can make are tilt mechanism (swivel tilt, semi-synchro tilt, full-synchro tilt), five arm options, adjustable lumbar option, and Network mesh headrest.


The many choices available with Advo provide a platform for broad application throughout a facility and in a variety of industries. Small businesses and large corporations. Private office and open-plan environments.

image: Herman Miller Advo chair